The 75 Most Profitable Freelance Writing Niches in 2023

Freelancing / 7 minutes of reading

So you’re here to learn about the top-paying freelance writing niches – good for you! Deciding on your niche is one of the first steps of becoming a truly successful online writer. But with so many writing niches out there, it can seem overwhelming to choose.

And, even if you find freelance writing niches that pay well, that doesn’t mean you can write about them successfully. So what are the best niches for you? And do you even really need one?

Today I’m going to be talking about what writing niches are and why they are crucial to your success. Then, I’ll give you a helpful list of the 75 highest paying copywriting niches and content writing niches – so you can make the best decision for your freelance business.

What is a writing niche – and why is it important?

A writing niche is a topic, content type, or specific industry you focus on as a freelance writer. Freelance writing niches can be incredibly varied, and you don’t even need to stick to one of them. But you should try to narrow your content down to two or three freelance writing niches.

Why?

I believe you’re a wonderful writer. Really, I do. But what good is that if your potential clients don’t believe it, or worse, can’t even find you?

A writing niche allows you to market yourself clearly

It’s way easier to pitch your writing services if you can explain exactly what you write – and who you write it for. While you might just want to accept every project that comes your way as a new freelance writer, that’s not the best strategy long term.

Of course, it may help you find what you do and do not like writing about – and that is great experience for determining the best freelance writing niches for you.

Perhaps you want to write about sustainable beauty products for new businesses. Perfect!

Once you build a small portfolio of your work, it’s going to be really easy for your target clients to find you. It’s also going to be easier to convince potential clients that you are the PERFECT freelance writer for their brand.

Because believe it or not, companies WANT to hire freelance writers that specialize in what they offer. And, as you get more and more expertise within your freelance writing niches, you’ll be able to charge more for your services, too.

A writing niche helps you build domain authority

If you write about the same topic over and over online, you will quickly build a reputation in the field. Not only with potential customers, but also with search engines. If you post samples of your work on your own blog or website, you’re going to build authority as an expert in your niche.

If you just write generally, Google isn’t going to give you that domain authority, and people are much less likely to find you via the search bar. If you’re just learning how to get started with SEO as a writer, you might not understand what I’m talking about yet. And if you’re thinking, “SEO: what is it?” Then it might be a good time to learn some SEO skills!

(Hint: SEO writing will ALWAYS be a profitable writing niche.)

A writing niche will bring in quality referrals

Many freelancers (myself included) get the majority of their business through referrals. But no one is going to be able to recommend you if they can’t explain what you do! Choosing one to three freelance writing niches will help your past and current clients recommend to anyone in their network who may benefit from your services.

And, trust me, once you get some high-quality clients – you want their referrals! They will bring more clients of the same caliber to your freelance business.

So, now that you generally understand what a writing niche is and why it is important, what freelance writing niches should you choose? What are your options in today’s market – and which niches are actually profitable?

How to choose freelance writing niches

You probably won’t magically know what writing niche is best for you – and that’s okay! You can start with an educated guess, and make adjustments along the way as needed. That being said, there are a few things that can inform your choice of freelance writing niches.

Pick a niche you are already an expert in

In your lifetime, I’m sure you’ve picked up an abundance of knowledge in certain subjects. Whether it be from your professional experience, your education, or your personal life, there are certainly a few topics you could give a TED Talk about.

Which means you can absolutely make money writing about them!

Maybe you have five children and can write about parenting. Maybe you studied abroad and have unique insight into a foreign market. Perhaps you have curly hair and have tried every product under the sun to tame your tresses.

Guess what? You can turn those experiences into dollar signs.

Choose a topic you’re passionate about

If you are super interested in a topic, it’s going to translate on the page. And, if you love learning about said topic, you probably won’t mind researching it and gaining new insights about it. In fact, forget job burnout – the whole day will feel like your fun hobby!

Of course, not all passions make money, so examine the demand for writing in the niche of your choice. You may want to pick one niche you’re passionate about, and one niche you know will turn a profit to balance things out.

Find a gap in the market

Some markets simply haven’t been tapped into online. And if you can find one – go for it! If there is a demand and need to be filled, you’re guaranteed to succeed. Of course, you have to find the gaps in the market first.

Focus on profit

Unfortunately, there are many types of writing that don’t pay well. If you want to find the highest paying copywriting niches, you need to focus on industries that have money to spend in their marketing budget.

Some industries rely almost completely on content to get customers and drive sales – and those are the industries you want to be writing for! Your content will be critical to the company’s success, and as such, they’ll pay you more for it.

Some industries also require more research, skill, or background knowledge, and if you have that knowledge already, you can leverage it for top dollar. For example, having in depth knowledge of the medical or tech fields could be very lucrative for you.

But what other freelance writing niches can turn a profit? Let’s take a look at the highest paying copywriting niches online.

The 75 highest paying freelance writing niches in 2023

If you’re looking to make money from your writing (which I assume you are), here are some of the best niches to focus on in 2023:

  1. Finance
  2. Budgeting
  3. Medical
  4. Medical tech
  5. B2B sales
  6. Cannabis/CBD
  7. Cryptocurrency
  8. Non-Fungible Tokens (NFTs)
  9. SaaS (Software as a Service)
  10. Course creation
  11. Business coaching
  12. Fitness training
  13. Addiction & recovery
  14. Cyber security
  15. SEO writing
  16. Content marketing + strategy
  17. Email marketing
  18. Social media marketing
  19. Alternative health
  20. Entrepreneurship
  21. Food & wine
  22. Product roundups
  23. Outdoor activities
  24. Anime
  25. Weight Loss
  26. Bodybuilding
  27. Yoga
  28. Movie reviews
  29. Music releases
  30. Celebrity gossip
  31. Fashion trends
  32. Parenting
  33. Video script writing
  34. Education
  35. Real estate
  36. Stocks
  37. Accounting
  38. Investing
  39. Travel
  40. Restaurant & Hotel Reviews
  41. Ultimate guides
  42. Round-up posts
  43. E-books
  44. White papers
  45. Case studies
  46. Sales and landing pages
  47. Ghostwriting
  48. Sports reporting
  49. Grant writing
  50. Relationship advice
  51. Makeup & beauty
  52. Sustainability
  53. Mental health
  54. Pregnancy
  55. Product descriptions
  56. Recipes
  57. Aging
  58. Gut health
  59. Cover letters and resumes
  60. Annual business reports
  61. Translation
  62. Sleep
  63. Pharmaceuticals
  64. Technical manuals
  65. Slogans
  66. UX writing
  67. Advertorials
  68. Brochures
  69. Crowdfunding campaigns
  70. Podcast scripts
  71. Retirement planning
  72. Insurance
  73. Manufacturing
  74. Construction
  75. Speciality diets (keto, paleo, etc.)

Start making money with your writing

So there you have it! Seventy-five possible niches – all proven to create profit for you as a writer.

If you still don’t know where to begin with finding your niche, I always recommend SEO writing. SEO is THE most important component for driving organic growth of businesses online, and 75% of companies are using it. (Note: 100% of them SHOULD – they just don’t know it yet.)

If you are a skilled SEO content writer, you will instantly be more marketable online, no matter what your other freelance writing niches are.

Want to learn more about how to be an SEO writer? I’d be happy to help! I’ve been an SEO content writer and marketing strategist for years now, and have created a course to help writers like you go from making $15,000 a year to $15,000 a month.

I know it’s possible, because I did it myself! Let me help you make the jump from counting paychecks to counting clients streaming in.

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